ABSOLUTE America comparison search volume trends V 'dogs' single term market all dogs (621 words)
As' Dogs', the term just needed to be multiplied by 9 to approximate the search market volume dog associated total (621 terms) the only term 'dogs' represents about 10% of the search market in the' dog partner "in United States. That's a huge amount of people using a word and relying on Google to get the results they want.
'Dogs' Australia seeks long-term trend
Australia is included in this analysis because in per capita terms, is as strong demand that the U.S. seeks not for dogs. Like the United States, Australia has a strong tendency to search for dogs season. The beginning and end of year (summer) higher volumes of search with an alternating pattern from top to bottom in the middle of the year - mini-summit in April, July and September.
The total bandwidth growth for the five years of search dogs in Australia only fluctuates between 1 and 0.85 (15% variation in seasonal search volumes) or interest online dog information.
Trends give high resolution data (weekly data) and information from five years ago, but if you only use you believe that the interest in dogs has stagnated over the past five years. To understand the real world of search values, you must observe the trends of absolute volumes.
In terms of absolute search volumes over the past year show that the online dog market had been growing very well. For terms of top 365 'dog associated "Google searches in Australia, search volume was initiated in January about 200,000 and has grown fairly steadily to about 260,000 searches in August - an increase of 30 %.
From 'dogs' the term is only seeking greater volume in most countries it is interesting to see how far the only term has been contributing to the growth of the whole dog market.
It is "aimed at" the only term is growing faster than the first five terms combined (about twice the rate) and about four times the overall market. This means that in Australia in terms of total dog market in 2010, people were putting more faith in entering a single word generic term in the search engine to find what they want, instead of several terms.
Dogs UK seasonal market trends
The seasonal trend UK shows the strong correlation between every year for the last five years of the volumes of search dogs in the UK. The search pattern at first glance may look similar to the U.S., but there are notable differences. In the pursuit of growth in the UK has shown that collapse each year from January to a low in May / June almost always followed by a peak in August (a little late on top of U.S. in July). But from here the differences are striking.
In the U.S., while the decrease in growth until September / October that always rises again in December - and, on average, at a level similar to its value in January. By contrast, in the UK after the peak in August, search growth continues to decline each year only to the years of growth equal to the lowest value in December. The five-year average growth value in December is about 12% below the start of the year. Which means that for five years in the UK (the dog market leader globally on a per capita basis) has been declining relative to the market complete Google searches in the UK.
United Kingdom, the absolute growth of total online market DOGS 2010
While the trend appears in dogs relative decline (compared to the overall search market) in the UK is the only country so far analyzed that Google displays its maximum of 800 dogs associated terms.
The single term 'dogs' must be multiplied by 16 to be close to the overall market trends in the UK, which means that "the term dogs only a much smaller percentage of the total market of" dogs ", the term is found in the U.S. market (about 10%). way, the UK market is more diverse (longer tail) with more sophisticated words.
CONCLUSIONS
In America, a very different trend five years showed relative growth of 'dogs' compared within Australia. This shows that although there was a lot of volatility in the five years to May each year was a peak in July (summer) and a minimum in September / October, before climbing up again in December (Christmas shopping) .
To Australia in 2010, 'dogs' the only term is growing faster than the first five terms and the total market »Dogs associate" of terms 365. Growth 'dogs' The relative search over five years shows a strong positive seasonality in summer (January to December) - potentially for Christmas shopping. While the analysis of the "dogs" long-term growth in relation seemed flat, this is only because it is compared with the overall search market, which is growing rapidly.
